I love women business owners. I am one myself.
Yet, every time I hear the phrase "women in business" or "woman owned business" there is an uncomfortable feeling in the pit of my stomach.
I am serious. Every time I hear those phrases I have a negative emotional response.
I have often wondered why it bothers me so much. My emotion is a combination of embarassment and anger. I think it is because you don't hear "men in business" or "man owned business."
It's embarassing to me that we should be singled out for our gender. I know that for a lot of us, there are benefits to being a member of this category for business incentives. Yet I still hate the phrase as much as I hate hearing "good ole boy."
In my job as an information technology consultant and analyst, I do have some advice for business owners that happen to be female, but I'm not going to have a separate category just for those posts.
Instead, I will just post my ponderings, musings, and realizations for my friends who own businesses and the category will be gender neutral.